Worlds Tallest Hotel - Burj
Dubai
Giorgio Armani and Emaar
Properties have signed a letter of intent for the establishment of an
innovative collection of Armani luxury hotels and resorts in Dubai,
Milan and other major global cities, it was announced.
The Dubai 'Armani Hotel' will be located at Emaar
Properties' new Burj Dubai development, the world's tallest
residential and commercial building.
The letter of intent was signed by Giorgio Armani,
chairman and chief executive of Giorgio Armani and Mohamed Ali Alabbar,
chairman of Emaar Properties and Emaar Hotels and Resorts.
The collaboration will see the opening of 10 luxury
hotels and four luxury vacation resorts within seven years in prime
locations in major cities such as London, Paris, New York, Tokyo and
Shanghai.
There is a commitment that at least six of the
hotels and two of the resorts will be completed and opened within five
years.
The Dubai 'Armani Hotel' will include 250 suites,
restaurants and a spa, covering more than 40,000 square metres.
Alongside the hotel's suites, the Burj Dubai will
offer 150 luxury residential apartments all conceptualised by Giorgio
Armani and fully furnished with a specially designed line of products
from the Armani Casa collection.
The tower is the centrepiece of a new 160-hectare
community adjacent to the Dubai Mall.
Giorgio Armani said: 'We have been exploring the
idea of bringing the Armani philosophy of design and style to hotels
for many years.
'We have been approached by many legitimate third
parties with an interest in such a possibility.
'After very careful consideration, however, we have
selected Emaar Properties to be our partner in this significant, long
term venture to develop a unique collection of luxury hotels and
resorts around the world, because of their expansive vision, their
expertise in real estate development and resort management and their
appreciation for the intrinsic value of the Armani name and
aesthetic.'
Mohamed Ali Alabbar said: 'As a result of Giorgio
Armani's indelible imprint in the world of fashion, today the 'Armani'
name is synonymous for modern elegance, style and above all
exceptional quality.
'These are the attributes that will characterise
and define the collection of hotels and resorts that we will open in
the world's most important cities and vacation destinations in the
coming years.
'This is an ambitious collaboration, but one which
is backed by the enthusiasm and passion of two partners with a
like-minded commitment to innovation and excellence.'
Under the terms of the Letter of Intent, the
Dubai-based Emaar Properties will be responsible for real estate,
construction and management of the 'Armani Luxury Hotels and Resorts',
while Giorgio Armani will be responsible for all aspects of content,
design and style including architecture, interiors, furnishings and
amenities using specially designed items from the various Armani
collections.
A management company for the Armani Luxury Hotels
and Resorts project will be established with its headquarters in
Milan, facilitating the close involvement of both the Giorgio Armani
Group and Emaar Properties in all aspects of business and design.
Mohamed Ali Alabbar, who is also a Governor of the
World Economic Forum, established Emaar Properties in 1997 as a public
joint stock company with a paid up share capital of $721 million, 32
per cent of which is held by the government of Dubai.
Today Emaar Properties with a shareholder equity of
$1.8 billion is the largest developer in the region with major
commercial and residential projects, including Emirates Hills, Dubai
Marina, Arabian Ranches and now the Burj Dubai Master Plan community.
Emaar's mission statement is 'Shaping the Future,
Today' and the skyline of Dubai already bears testimony to the
company's growing presence.
Emaar is also a globally diversified conglomerate
with the Dubai Bank and Amlak Finance Company, Dubai's largest
mortgage provider, under its ownership.
The Armani Group is one of the leading fashion and
luxury goods groups in the world today with 4,700 direct employees and
13 factories.
It designs, manufactures, distributes and retails
fashion and lifestyle products including apparel, accessories,
eyewear, watches, jewellery, home interiors, fragrances and cosmetics
under a range of brand names: Giorgio Armani, Armani Collezioni,
Emporio Armani, AJ / Armani Jeans, A/X Armani Exchange, Armani Junior
and Armani Casa. The Group's exclusive retail network currently
comprises: 58 Giorgio Armani boutiques, 12 Armani Collezioni stores,
121 Emporio Armani stores, 68 A/X Armani Exchange stores, 11 AJ /
Armani Jeans stores, 6 Armani Junior stores, 1 Giorgio Armani
Accessories store and 14 Armani Casa stores in 36 countries |